Our Story
In 2021, after working with a fast-growing SaaS startup in Estonia, I decided it was time for a new challenge. But the founder of the company had a different idea — he asked if I’d be willing to continue supporting the business on a part-time basis as their CFO/COO.
What began as a small commitment soon grew into something bigger. The founder recommended me to other startups and word of mouth spread about the value of having an experienced professional handle key operational and financial functions.
Fast forward to today and we’ve expanded our team to include a talented group of professionals, each dedicated to providing top-tier financial and operational support for seed-stage startups. What started as a simple advisory role has evolved into a full-service operation, helping startups like yours focus on growth while we take care of the day-to-day back-office functions.
Our Values
1
Honesty & Transparency
We believe in open, honest communication with our clients. No jargon, no surprises. We provide clear insights and feedback, so you always know where you stand. Trust is the foundation of our relationships, and we earn it by being straightforward and transparent in all our actions.
2
True Partnership
We’re not just consultants—we’re an extension of your team. We care about your startup’s success as much as you do and we work alongside you, offering not just advice but hands-on support to help you navigate the challenges of growth.
3
Quality in Everything We Do
If it’s worth doing, it’s worth doing well. We are committed to delivering exceptional work, paying attention to every detail, and ensuring that every aspect of our service adds value to your business. Excellence isn’t just a goal – it’s our standard.
4
Timely & Tailored Support
We understand the pace of startups and we know that getting things done on time is crucial. We’re dedicated to providing the right support when you need it most, ensuring that your business runs smoothly and efficiently as you focus on scaling.
Behind the scenes
Our team
While Mart and Alo lead the way, our success is driven by a dedicated team of professionals, each with their own specialized knowledge and passion for helping startups succeed. From strategy and financial modeling to operational optimization and process implementation, our team works collaboratively to provide you with the best solutions. We bring diverse perspectives and years of experience, all focused on helping your business grow and scale efficiently.
Alo
PARTNER
Alo is the operational powerhouse behind Seed Operations. With extensive leadership experience both inside and outside of startups, Alo brings a deep understanding of business operations and process optimization to every project. He is hands-on and dives deep into the details to ensure seamless execution and efficiency.
Areas of Expertise:
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Leadership & Strategy: Leveraging years of leadership experience to guide businesses through growth challenges, both in startup and corporate environments.
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Operational Optimization: Streamlining processes and workflows to improve efficiency and scalability.
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Hands-On Problem Solving: Deeply involved in the day-to-day operations, ensuring every detail is addressed to drive results.
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Process Development & Implementation: Creating and executing effective processes that support long-term operational success and growth.
Alo's practical approach to operations ensures that your business runs smoothly and efficiently, empowering you to focus on innovation and customer engagement.
Mart
PARTNER
Mart is a experienced COO/CFO who specializes in creating tailored solutions for early-stage startups. With a solid background in finance and operations, he helps founders build a strong foundation for growth, streamline processes, and implement tools that drive efficiency.
Areas of Expertise:
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Strategic Planning & Guidance: Developing actionable strategies to optimize growth, streamline operations and align the business towards long-term goals.
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Financial Strategy & Modelling: Crafting custom financial models, budgeting and forecasting to ensure startup success.
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Custom Solutions: Developing tailored strategies and systems to meet the unique needs of each business.
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Operational Excellence: Optimizing processes and improving operational workflows for scalability.
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Tool & Process Setup: Implementing the right tools and processes to streamline operations and enhance productivity.
Mart brings a hands-on, results-driven approach that frees up founders to focus on what matters most: scaling their product and engaging with customers.
Our team
Mari
Full-stack SaaS startup marketing leader with a track record of driving growth and innovation both with B2B and B2C. My journey has taken me through global tech startups from pre-seed to seed and series A. I am deeply passionate about crafting and executing winning GTM strategies. My experience ranges from solo marketing initiatives to building and mentoring high-performance growth teams, providing me with a unique, comprehensive perspective on driving scalable marketing successes. I am obsessed with experimentation, doing things differently, focussing on the WHY and going “organic first”.