Our Story
In 2021, after working with a fast-growing SaaS startup in Estonia, I decided it was time for a new challenge. But the founder of the company had a different idea — he asked if I’d be willing to continue supporting the business on a part-time basis as their CFO/COO.
What began as a small commitment soon grew into something bigger. The founder recommended me to other startups and word of mouth spread about the value of having an experienced professional handle key operational and financial functions.
Fast forward to today and we’ve expanded our team to include a talented group of professionals, each dedicated to providing top-tier financial and operational support for seed-stage startups. What started as a simple advisory role has evolved into a full-service operation, helping startups like yours focus on growth while we take care of the day-to-day back-office functions.
Our Values
1
Honesty & Transparency
We believe in open, honest communication with our clients. No jargon, no surprises. We provide clear insights and feedback, so you always know where you stand. Trust is the foundation of our relationships, and we earn it by being straightforward and transparent in all our actions.
2
True Partnership
We’re not just consultants—we’re an extension of your team. We care about your startup’s success as much as you do and we work alongside you, offering not just advice but hands-on support to help you navigate the challenges of growth.
3
Quality in Everything We Do
If it’s worth doing, it’s worth doing well. We are committed to delivering exceptional work, paying attention to every detail, and ensuring that every aspect of our service adds value to your business. Excellence isn’t just a goal – it’s our standard.
4
Timely & Tailored Support
We understand the pace of startups and we know that getting things done on time is crucial. We’re dedicated to providing the right support when you need it most, ensuring that your business runs smoothly and efficiently as you focus on scaling.
Mari
Full-stack SaaS startup marketing leader with a track record of driving growth and innovation both with B2B and B2C. My journey has taken me through global tech startups from pre-seed to seed and series A. I am deeply passionate about crafting and executing winning GTM strategies. My experience ranges from solo marketing initiatives to building and mentoring high-performance growth teams, providing me with a unique, comprehensive perspective on driving scalable marketing successes. I am obsessed with experimentation, doing things differently, focussing on the WHY and going “organic first”.
