We empower early-stage founders to scale

From ideation to execution, we streamline your startup’s operations and growth strategies, allowing you to focus on innovation

Business Expansion

GTM & Expansion

Our comprehensive approach includes market research, value proposition development, competitive analysis, and continuous feedback integration to ensure your short-term success and long-term scalability.

Market research: Identifying ICP, conducting thorough research on competitors and the larger ecosystem your company is operating in, to develop differentiation strategies.
Tooling and foundations: Setting up the correct growth tooling and analytics to set you up for future success.
Messaging and positioning: Establishing brand identity and crafting the messaging and positioning for your brand that aligns with your unique selling points and that your ICP will clearly understand and get excited about.
Marketing channels: Crafting a concise marketing plan alongside actionable tactics to reach your audience.
Sales Strategy: Develop sales model and processes, making sure it aligns perfectly with the marketing efforts.
Customer acquisition and retention: Mapping customer journey and implementing retention strategies.
Metrics and KPIs: Identifying and tracking key performance indicators, and using data analytics for informed decisions.
Feedback loop and iteration: Collecting customer feedback and iterating strategies based on market changes.
Budget and resources: Helping you make the right decisions on spending. Assisting you on budget allocation and resources effectively to maximize impact.

Fundraising support

Preparing investor materials, connecting you with investors, and helping you negotiate term sheets.

Investment Readiness: Preparing your business for investor scrutiny by ensuring all financial, operational, and strategic aspects are in order.
Due Diligence Preparation: Assisting with the compilation and organization of all necessary documentation and information to streamline the due diligence process.
Fundraising Strategy: Developing a tailored fundraising strategy that aligns with your business goals and growth plans.
Financial Modeling: Creating robust financial models to project future growth, revenue, and profitability scenarios.
Pitch Development: Crafting compelling pitch decks and presentations that effectively communicate your value proposition and vision to potential investors.
Term Sheet Review and Negotiation Support: Reviewing and advising on term sheets to ensure alignment with your long-term business objectives.
Capital Structure Planning: Advising on optimal capital structures to balance equity and debt while maximizing value for stakeholders.
Round closing activities: Making sure company complis to all post-funding legal and compliance requirements (GDPR, IP contracts, insurances etc)
Post-Funding Strategy: Developing post-funding plans to effectively utilize the raised capital for growth and expansion.
Investor Relations: Assisting in establishing and maintaining strong relationships with investors through regular updates, reporting, and communication.

We deliver a customized growth strategy that accelerates your startup's growth by targeting the right market, differentiating your product, and optimizing sales and marketing channels.

Scalability Planning: Developing a roadmap to ensure your business can scale efficiently and sustainably, without compromising quality or performance.
Revenue Optimization: Identifying and optimizing revenue streams, pricing models, and monetization strategies to maximize profitability.
New Market Entry: Analyzing and executing entry strategies for new geographical or vertical markets to expand your business footprint.
Operational Efficiency: Streamlining operations and processes to reduce costs and improve overall business efficiency and productivity.
Strategic Partnerships: Identifying and fostering strategic partnerships and alliances to leverage new opportunities and resources.

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Simplify daily operations and accelerate growth effortlessly with expert help.

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Business Operations

Managing monthly budget, investor reporting, invoices, accountant liaison, initial invoice checks, sales invoices, and expense processes.

Monthly budget management – actual vs planned, reporting
Investor info reporting Gathering invoices
POC for accountant
The first layer of purchasing invoice checking Managing sales invoices + accounts receivable
Managing travel expenses and other expenses (process)

Managing cap tables with software implementation, centralizing contracts, and overseeing stock options plans and management, along with addressing any contractual needs.

Cap table management (keeping it up to date) – and implementation for cap table software
Contracts management – all contracts in one place, if anything is needed, we will work with this
Building out a stock options plan + management
Any contract etc

Administrative support covering document management, virtual office, executive and travel assistance, financial administration, event coordination, HR support, and internal communications.

Documents management
Office management (virtual – using assistant)
Executive assistance
Travel assistance
Financial administration (gathering invoices, expensing etc)
Company events assistance
HR support
Internal communications (general email management, writing internal communications)

We are managing all aspects of employee onboarding, HR platform operations, benefits and commission plans, contract modifications, and optionally, recruitment processes.

New employee onboarding (contracts, stock options agreements, equipment, accesses, onboarding plan etc)
HR platform management (time-offs, new employees etc)
Benefits plan management (managing health insurance, training budget etc). Also commission plan management (for sales)
All contract amendments (pay increase, offboarding etc)
Optional: recruitment. Making job descriptions, managing candidates etc. Usually together with a recruiting agency.